The visuals, tone, and practices that set The Exodus Road apart.
The content of our brand guidelines was assembled with care in the knowledge that an excellent brand can empower the work of freedom.
This brand book should inspire creativity while also providing helpful guidelines that ensure that The Exodus Road’s brand is treated with care. If you have any questions, please reach out to our team at [email protected]
The Exodus Road logo can be black or white, whichever is most clear on your background color or design. We ask that you treat the use and placement of our logo with care. Never stretch or alter the structure, and avoid placement on busy photos or backgrounds.
Our logo can be set horizontally or vertically. We want our logo to remain visible and proportional in each use case. The space surrounding our logo needs to be kept clear of other graphic elements in order to allow our logo room to stand out.
Our primary body font, used in print and in web applications, is Artifex CF. When Artifex CF isn’t available, we use Avenir. For headlines and in certain design applications, we utilize Vanguard CF for its ability to command attention while maintaining a modern edge.
We also implement IBM Plex Sans, with discretion, for eyebrow text, and in certain design use cases. Blancha Casual rounds out The Exodus Road’s brand typography by offering a natural script font for use with discretion in limited cases.
For The Exodus Road’s internal team members, Canva Pro accounts are available. Canva is a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. The app includes templates for users to use.
The Exodus Road team members can access and create an account for free by visiting the link below. A valid @theexodusroad.com email must be used in order to validate the account.
Creation of an account will gain a team member access to The Exodus Road’s logos, fonts, and color sets for use in design.
Our brand is optimistic, open-handed, and collaborative. We believe the conviction that no human should be exploited has the power to bring many to a shared table. Since our origin, we’ve been guided by the principle that justice is in the hands of ordinary people.
We go to great lengths to ensure that our brand storytelling focuses on empowerment and does not re-exploit survivors. We’re committed to telling authentic, survivor-centric stories, presenting a realistic scope of impact, and avoiding over-dramatization.